PeopleForBikes: Shed The Monster
In this commercial
Directed by Evan Fry (Crispin Porter + Bogusky) this funny commercial promote cycling as a form of therapy. It’s made for People for Bikes, an enthusiast organization. The organization declare that “we ride because it’s fun” but through its programs, they support local, state, and national initiatives to improve biking.
Go on a bike ride and you'll be a nicer person
I like it! It is funny and effective.