Amazon invisible magic

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The invisible magic

The creative agency Droga5 London creates an interesting commercial for Amazon Books. Named “That Reading Feeling Awaits” describes visually the invisible magic that happens inside our imaginations when we read – inspiring readers to read more and get more out of what they read. The message is, “That reading feeling awaits. Find your next book on Amazon.”

Credits
OLV
CCO: Shelley Smoler
Creative Director: Matt Hubbard
Creative: Chris Russell
Creative: Ahmed Ellabib
Head of Design: Chris Chapman
Agency Producer: Sophie Paton
Agency Producer: Caroline Angell
Agency Producer: Rob Steiner
Assistant Producer: Olly West
Strategy Director: Pete Heskett
Comms Strategy Director: Clemency Beale-Collins
Strategist: Sara Barqawi
Head of Account Management: Jen Knox
Senior Account Director: Tom Elias
Account Director: Laura Kidd
Account Manager: Heidi Brown

Production Company Credits

PRETTYBIRD
Director: Tom Noakes
EP: Juliette Larthe
HOP: Fiona Bamford-Phillips
EP: Ted Thornton
Producer: Cindy Burnay
New Business: Shiara Miranda
Treatment creative direction: Tom Manaton
Stop Mo / Puppetry Production: Benji Landman
Stop Mo / Puppetry Production Assistant: Lottie Lindsay-Beavan
Live action Production Assistant: Becca Stovold
VIRTUAL FILMS
MD / EP : Scott Horan
Senior Producer: Joan Garcia
Producer : Dani Ojeda
PM: Dani Gonzalez
PC: Olga Airas
PA: Paula Comella
Prod. Designer: Maria Puig

VIRTUAL FILMS
MD / EP : Scott Horan
Senior Producer: Joan Garcia
Producer : Dani Ojeda
PM: Dani Gonzalez
PC: Olga Airas
PA: Paula Comella
Prod. Designer: Maria Puig

Amazon invisible magic advert

Good

9.6

Good execution, and nice special and visual effects.

Memorable9.0
Effective10.0
Style10.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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