Alzheimer’s News Editors: The News From The Past

A powerful and brilliant commercial made for the National Neurological Institute. Early warning sign of Alzheimer’s is that people remember things from the past, but can’t remember things happening in the present. Using their memories Publicis, Skopje, Macedonia created: THE NEWS FROM THE PAST. Where each article was based on a memory of an actual Alzheimer’s patient.

In cooperation with the leading newspapers and TV stations, on World’s Alzheimer’s day newspapers were published with front pages featuring news from the past. Also, the news on the TV stations were substituted with news from the past.

Alzheimer's Disease Awareness Campaign for the National Neurological Institute


It is a campaign with good results due to the involvement of local media.

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