TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The ad is too generic.
After another surprising adidas x Gucci collaboration, adidas comes with another and more unexpected collaboration.
For this collaboration of the two well-known lifestyle brands, the Victorinox brand values of iconic design, functionality, quality, and innovation have been creatively combined with the expertise and know-how of the adidas design team. The result is the co-created sneaker EQT 93 Victorinox and the special Victorinox pocket knife Classic SD Solemate Limited Edition (affiliate link) which completes the hip-street style look. “Collaborations are a strategic pillar of our marketing efforts, and we are very proud to announce this great partnership with adidas. We are thrilled with the outcome of the products which bring unique design and exciting details,” explains Veronika Elsener, Chief of Marketing at Victorinox.
Iconic, multifunctional, and stylish – these keywords perfectly describe the remarkable #collaboration between #adidas and #Victorinox. The co-created sneaker EQT 93 Victorinox brings together the best of both brands. As a special extra, the matching Victorinox pocket knife Classic SD Solemate Limited Edition completes and equips the shoe. Adidas and Victorinox – are two brands, with one mission to equip the world with functionality and style for any urban adventure.
A viewer said: “I love Victorinox’s Swiss Army Knives and own dozens of them, but the shoe idea is not appealing to me. I’d rather see Victorinox partnering with brands that make bushcraft-like products. I definitely don’t associate the Victorinox brand with fashion but rather with functionality and the outdoors. Similarly, I wouldn’t buy a knife made by Adidas.”
The Victorinox x Adidas EQT 93, is the first-ever sneaker collab between the two entities. The shoe gets its look from Victorinox’s signature pocket knife, donning a red-based color scheme along with co-branding on the tongue tag. Releasing alongside the shoe is a special Swiss Army knife that you can attach to the leather pouch on the side of the shoe. Additional features include a toggle lacing system and a translucent outsole.
