TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Opinions about adidas x Gucci collaboration are divided: Some people claim that collaboration will devalue the Gucci brand, and others love the adidas x Gucci new products.
For the launch of the collection combining the codes of two historic brands, Creative Director Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalog. Adding a kinetic twist, the visuals come alive with energetic individuals stretching, running, or dancing in place to a soundtrack of pensive phrases portraying how adidas x Gucci sparks infinite interpretations.
Credits:
Photography by Carlijn Jacobs.
Art direction by Christopher Simmonds
Music: Taana Gardner “Heartbeat (Club Version) (2016 – Remaster) (K. Nix)
