YSL BEAUTY - Y Fragrance   The New Eau de Toilette  Lenny Kravitz.mp4

YSL BEAUTY advert ft. Lenny Kravitz

TV Commercial Review

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In the new campaign of Y Eau de Toilette, the rock legend and Y ambassador Lenny Kravitz reveals a more intimate facet of who he is.

The musician was named back in 2020 the new face of YSL’s Y Eau de Parfum, three years after daughter Zoë Kravtiz became YSL Beauty’s Global Ambassador.

The campaign tagline is “To Know Where You’re Going; You Need To Know Where You’re From.

YSL BEAUTY advert Lenny Kravitz
Lenny Kravitz

The film captures his journey back to his roots, in the Bahamas, on the island of Eleuthera – It’s the place for Lenny to reconnect with his true self, his roots — the people, the landscapes, the crystal-blue sea waters — that his grandfather knew. It’s where he gets to be intimately himself. This film reveals that: Showing us how Lenny draws his creative energy and fuels his passion from the place of his origins. From his true home. This new film reveals a new, rawer, more acoustic version of “Are You Gonna Go My Way,” recorded especially for the new campaign by Lenny Kravitz.

The advert message is “The New Y Eau de Toilette. A new level of intensity & blue wave of clean & sexy.



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