TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
BETC creates the “Kingdom of Light” advert for Office National Marocain du Tourisme. The message is “Encounter the light and magic of the Moroccan landscape. A unique, sensory, intensely human experience.”
Credits
Ad Agency: BETC
Agency Managers: Jean-Charles Caboche, Mathieu Laugier, Solene Lecomte, Hugo Chavanel, Camille Berthier, Leila Guerbaa
Creative Director: Guillaume Rebbot
Art Director: Damien Bellon
Art Director Assistants: Marie Caron, Julie Agahouni
Music Creative Director: Seril Farran
Strategy Planners: Adrien Fortabat, Timothee Belanger, Martin Lagache
Traffic Manager: Anne Guillaume
Art Buyers: Isabelle Mocq, Laura Ramalho
TV Producer: David Green
Production Company: Solab
Director: Georgia Hudson
Sound Company: Plouf
