Yoplait: Dominic Purcell

The new Yoplait campaign is created by Wieden + Kennedy, Portland, USA and features Dominic Purcell. Dominic Purcell is an English-born Australian actor, known from Prison Break an American television serial drama created by Paul Scheuring, that was broadcast on the Fox Broadcasting Company for four seasons, from 2005 until 2009.

I don’t know how this ad can boost the Greek yogurt sales, but somehow the commercial is funny indeed.

The second ad from the campaign is about texture and Yoplait Greek 100 Whips! Dominic Purcell has a lot of feelings about.

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A man of yogurt

8.0

The ad is pretty funny, but not so effective.

Memorable8.0
Effective7.0
Style8.0
Heart or Humor8.0
Execution9.0

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