TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Too weird
Too weird for a Christmas commercial
Wish Christmas advert 2022 is named “Forced Smiles by Whale.” The message of the e-commerce platform Wish advert is “Too polite to say what you really think? You know the drill. Fake a smile and get ready to chuck that racquet into the abyss. Then shop on Wish to find something that feels true to you. The last one through the Wish portal is a rubber ducky!”
PROS:
- The ad is dynamic
- It has interesting effects
CONS:
- The message is not clear
- Too weird for a Christmas commercial
- It is not clear what TA had in mind when they designed the ad
