Wear Wool, Not Fossil Fuel

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Powerful

Brilliant footage.

The advertising agency Park Village creates this powerful advert for The Woolmark Company. Its new global brand campaign is ‘Wear Wool, Not Fossil Fuel.’

The message is, “We’re here to remind you to check the label of your clothes, change how you consume, and make cleaner, greener choices.”

Crdits:
Production Company: Park Village
Creative Company: 20something
Creative/ Film Directors: Jorik Dozy, Sil van der Woerd/ Studio Birthplace
Creative Director: Will Thacker
Executive Producer: Adam Booth
Creative/Copywriter: Elliott Starr
Stragety Partner: Fran Docx
Business Lead: Anisha Obeng
Account Manager: Amy Greasby
Film & Stills Producer: Lauren Havard
Service Company: Silver Lining Pictures SA
Service Producer: Renier Ridgeway
DOP: Lennert Hillege
VFX Supervisor: Tim Smit
SFX: Max Poolman/ MXFX
3D OOH Design Director: Samuel Guillotel/ 3Dsomething
Designers: Rory Stiff, Casey Highfield
Production Designer: Arlene Wentzel
Wardrobe Designer: Lewis Munro
Post-production Company: Dead Pixel
Grade: No 8 London
Colourist: Alex Gregory
Audio & Music Production: Ambit Sound
Photographer: Dirk Rees
Media Agency: Craft

Good

8.6

Good message.

Memorable9.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 1 vote ) 10

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