MINI x Pokémon Collaboration
TV Commercial Review
Heart or Humor
The ad has a feeling that fits the product.
MINI unveiled a MINI Concept Aceman with Pokémon Mode. The most coveted One-Off for MINI fans and gaming enthusiasts is the first result of the collaboration between MINI and Pokémon.
“A major feature of MINI is the positive and future-oriented approach to individual mobility as well as the distinctive design of the vehicles. Gamification will play an increasingly important role in the MINI of the future and offer a unique experience for our customers. In cooperation with Pokémon, the shared joy of the franchise brings two iconic characters, that are a perfect match, together with millions of fans.” says Stefanie Wurst, Head of MINI.
The various limited MINI editions also make the hearts of loyal fans beat faster time and again and quickly become coveted collector’s items.
The MINI Concept Aceman features an additional exclusive vehicle mode. Pikachu, the iconic character from Pokémon, takes over the OLED display as the new central instrument when operating the Experience Mode toggle. Through advanced projection technology, the animation also extends across the dashboard, front doors, and apron projection. In the animated loop, the Poké Ball first appears in the OLED display and moves, then opens in a blue glow that moves impressively from the OLED display via the dashboard and the light bar of the doors, and the apron projection through the vehicle interior. In another loop, Pikachu appears in the display at the start. The famous electric Pokémon launches a bright yellow lightning attack that also travels through the vehicle via the interior doors as well as the apron projection.
Fire up the built-in mobile cinema, which uses an integrated exterior projector that lets you enjoy your favorite Pokémon movie – perhaps sitting atop the rooftop rack – wherever you go.
I was expecting more Pokemon effects