Walkers Crisps: Christmas advert featuring Mariah Carey

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Very Good

Walkers Crisps unveiled the brand’s biggest Christmas campaign to date. Named “Too Good To Share,” the advert was created by the advertising agency Abbott Mead Vickers BBDO. The film invites the viewers to see what happens behind the scenes when global megastar Mariah Carey and a Christmas Elf discover the last bag of Walkers Pigs in Blankets.
Mariah Carey performs her well-known song “All I Want for Christmas” on set, 25 years after the song was first released.

Wayne Newton, head of marketing at Walkers, said: “It doesn’t get more Christmassy than Mariah Carey singing All I Want for Christmas Is You and that’s exactly what’s in our new advert. As well as entertaining the nation with our trademark humour, the campaign brilliantly launches our festive flavours for the season. This year is one of the biggest yet for Walkers, with our new campaign, limited-edition flavours and huge on-pack promotion – we hope consumers will love it.”

Mariah Carey said: “I had a lot of fun filming this commercial with Walkers. I’ve always loved their crisps from my trips to the UK and everyone knows I love feeling festive, so it was the perfect collaboration for me – it’s also a great way of celebrating the 25th anniversary of All I Want for Christmas Is You!”

I like this advert because it really expresses the Christmas spirit. Good job Walkers Crisps!

All I Want for Christmas Lyrics
I don’t want a lot for Christmas
There is just one thing I need
I don’t care about the presents
Underneath the Christmas tree
I just want you for my own
More than you could ever know
Make my wish come true oh
All I want for Christmas is you
I don’t want a lot for Christmas
There is just one thing I need, and I
Don’t care about the presents
Underneath the Christmas tree
I don’t need to hang my stocking
There upon the fireplace
Santa Claus won’t make me happy
With a toy on Christmas day
I just want you for my own
More than you could ever know
Make my wish come true
All I want for Christmas is you
I won’t ask for much this Christmas
I won’t even wish for snow, and I
I just wanna keep on waiting
Underneath the mistletoe
I won’t make a list and send it
To the North Pole for Saint Nick
I won’t even stay awake
To hear those magic reindeer click
‘Cause I just want you here tonight
Holding on to me so tight
What more can I do
Oh, Baby all I want for Christmas is you
All the lights are shining
So brightly everywhere
And the sound of children’s
Laughter fills the air
And everyone is singing
I hear those sleigh bells ringing
Santa won’t you bring me
The one I really need
Won’t you please bring my baby to me quickly
I don’t want a lot for Christmas
This is all I’m asking for
I just wanna see my baby
Standing right outside my door
I just want you for my own
More than you could ever know
Make my wish come true
Baby all I want for Christmas is you
All I want for Christmas is you, baby

All I Want for Christmas

10.0

Good.

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 1 vote ) 10

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