Waitrose: Christmas Commercial ‘Coming Home’
‘Coming Home’ is another beautiful Christmas Commercial created by adam&eveDDB. This time the advert was made for Waitrose, a British grocer. The 90-second advert is the story of an epic journey across mountains and seas of a young Scandinavian robin. When he finally reaches his home in a UK garden the robin is reunited with his feathered companion to enjoy a festive treat – a Waitrose 1 mince pie – left for him by a young girl, who has eagerly awaited his annual return.
Directed by Sam Brown through Rogue Films, with post-production at The Mill, the lead role of the charming robin is played by a fully CG bird. Every element of the story has been fact-checked by bird experts, ensuring the story is as close to reality and factually correct as possible.
Richard Brim, Executive Creative Director, adam&eveDDB, says: ‘We’re really proud of this plucky little fella and his plight to get home for Christmas. It’s a warming story that speaks to the spirit of togetherness in the festive season and the joy of just coming home. It feels like a great way to wrap up a great year for Waitrose.’
Rupert Thomas, Waitrose Marketing Director says, ‘Coming home is a central theme at Christmas when welcoming, hosting and providing a special meal for loved ones is at the heart of celebrations. Sharing the best possible food and drink with family and friends is one of the great joys of the festive period and we hope that the determination of our robin resonates with viewers as they follow his journey back to where he belongs. It’s a story of love, courage and the importance of enjoyment with family and friends.’
The tagline is ‘At Christmas, there’s nothing quite like Waitrose.’
The advert follows the supermarket’s successful spring adverts, which centered around the provenance of good food using innovative filming techniques to bring viewers close to the sources of some of the items produced by Waitrose farmers and growers around the UK.
The music of the commercial is made by Icelandic composer Jóhann Jóhannsson, adapting his track ‘Cambridge, 1963’ from his Oscar-nominated, Golden Globe-winning score for The Theory of Everything.
A book telling the story of the advert will arrive in branches and independent book shops from Monday 14th November.
The film will feature in cinemas (2D from 14 Nov and 3D in December) while a game, developed by Manning Gottlieb OMD, will give social media followers an interactive experience of the robin’s journey home.
Here’s nothing quite like Waitrose
‘Coming Home’ is an epic commercial with a beautiful CG animation. A truly Christmas commercial. Well done Waitrose!