M&S: Christmas with love from Mrs Claus

Created by RKCR/ Y&R, M&S 2016 Christmas commercial tells the story of Jake, who’s spent the last year squabbling with his sister Anna. The M&S advert is its most customer-centric campaign to date, with input from thousands of its 32 million customers across the UK to develop the star of their Christmas ad – Mrs. Claus (played by British actor Janet McTeer). Editing by the Quarry, Post Production by The Mill and Sound Design by Wave. The track composed by Rachel Portman will be available to buy and stream through Universal from Friday 11th November; it will also be played on Bill Turnbill’s Classic FM morning show.

Named Christmas with Love, the ad was directed by Oscar-winning British director Tom Hooper and has an original cinematic score composed by talented British composer Rachel Portman.

Patrick Bousquet-Chavanne, Executive Director of Customer, Marketing & M&S.com said: “Our Christmas with Love campaign is a brand new approach for M&S this year, one that has been created with our customers and for our customers, with their feedback at the heart of our strategy. Our ambition is for M&S’s customers across the nation to experience something special this festive season. “Mrs. Claus is the result of thousands of conversations that we had with our customers to understand what they want from M&S – which is warmth, empathy and a touch of humor presented in a modern and contemporary way. She epitomizes the huge efforts our customers put in to making the festive season special and represents the love and togetherness that customers want to feel and see in abundance at Christmas. “That’s why we’ve brought Mrs. Claus and her world to life outside the ad in our most immersive and mobile Christmas experience yet. Across social, in-store, mobile and online she’ll be there to help our customers with the build-up to the big day by taking over our communication channels and surprising customers as they shop, ensuring that everyone will #LoveMrsClaus this year.”

All products featured in the advert are available in selected M&S stores and online, including Anna’s glittery trainers.