Vileda: The Dancer

The advertising agency Herezie Group France creates an interesting advert for Vileda, a German household and cleaning products company.
Directed by Pavel Gumennikov, the advert tagline is “It feels great to feel at home” and features a unique dancer.

The advertisement is interesting, unusual, and immediately attracts attention. The product is always at the center of the action and even if the main character attracts more attention than the product itself, the advertisement is effective.

Credits
Advertising Agency: Herezie Group
President: Andrea Stillacci
Executive Creative Directors: Paul Marty Etienne Renaux
TV Prod Manager: Tanya Kozlova
Artistic Director: Rodolphe Pinta
Copywriter: Rodolphe Pinta
Account Manager: Marine Chenu
TV Production: Tanya Kozlova
Production: Grandma
Director: Pavel Gumennikov
DOP: Vilius Maciulskis
Production designer: Kotryna Balciunaite
Stylist: Juozas Valenta / FJ Wardrobe
Editing director: Paulius Zavadskis
Stills photographer: Audrius Solominas
Executive producer: Linas Martinkenas
Producer: Gerda Serbentaite
Post production producer: Domas Kuncinas
Music: SHOEBA / New Shoes
Written by: Andrei Mihai / published by Universal Music Publishing France, Dorian Micu / published by hahaha productions
Produced by: Andrei Mihai
PR Contact: bureau Blondie Paris