TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advert message is that Vanquis giving customers confidence. The memorable asset for the campaign is a walking cat, to the tune of Val Doonican’s ‘Walk Tall.’
The marketing message is “Vanquis lend to the people other banks say no to. They do this via a credit card that helps customers improve their credit rating.”
Credits
Advertising Agency: NOW, London, United Kingdom of Great Britain and Northern Ireland
Media Agency: Mediacom Leeds
Production Company: MPC Creative
Director: Henry Littlechild
