Apple: Your next computer is not a computer

Apple unveiled a new commercial for iPad. The advert was created by the advertising agency TBWA\Media Arts Lab with the tagline “Your next computer is not a computer.”

The ad focuses on the idea of freedom and giving up cables to benefit from the wireless functions of the iPad. The soundtrack seems to be taken from an animated film with Disney princesses. Until the end of the commercial, it was as if we were still waiting for a prince to appear on a white horse to save the princesses caught in the claws of working from home on a PC.

The message is “iPad has everything you need to work, learn, create and play with complete freedom. Big immersive retina displays, available cellular connectivity, and incredible battery life, all in thin and light designs. And with the new iPad Pro supercharged by the Apple M1 chip, there’s an iPad for anyone and anything.”