Capital One Auto Navigator “Dad Mode” Longform   Capital One.mp4

Capital One: Dad Mode Ft. Eugene Levy, Sarah Levy

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Capital One announced the first national advertising campaign for Capital One Auto Navigator, featuring family celebrity duo, Eugene and Sarah Levy, of the award-winning TV sitcom Schitt’s Creek. The ad features a humorous early morning exchange between father and daughter. The message is “how easy it is to buy a car when you start by using Capital One Auto Navigator.”

“It was an easy decision to do an ad for Capital One Auto Navigator. It’s one thing that could help make buying a car less stressful!” Eugene proclaimed. “And doing this ad with my daughter Sarah made the whole Capital One experience such a joy.”

With Capital One Auto Navigator, car shoppers can pre-qualify instantly and see their real rate and monthly payment on millions of vehicles–all without impacting their credit score and before visiting a dealership.

It was fantastic being on set with my dad again,” Sarah shared. “I hope everyone sees that with the right tools, buying a car doesn’t have to be complicated!

“We created Capital One Auto Navigator to simplify the car buying experience for our customers and empower them to feel confident when making this major decision,” said Sanjiv Yajnik, President, Financial Services, Capital One. “Buying a car is one of the most important purchases a person will make, so they often talk with those they trust to help guide them. Eugene and Sarah brought this experience to life in such a compelling, entertaining way– we’re thrilled to have such amazing talent supporting Capital One Auto Navigator.”

“We know people will love seeing the natural humor and charm of Eugene and Sarah on-screen once again,” said Marc Mentry, Chief Brand Officer, Capital One. “We are so excited to bring them together for Capital One Auto Navigator’s first national ad.”

Good

8.0

Good

Memorable8.0
Effective8.0
Style8.0
Heart or Humor8.0
Execution8.0
Reader Rating: ( 1 vote ) 3

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