Toyota: The Longest Chase – Super Bowl 2016 Commercial

Toyota unveiled its Super Bowl commercial. A 90-second spot created by advertising agency Saatchi & Saatchi, Los Angeles was air during the commercial break at the first half’s two-minute warning. The ad promotes the all-new 2016 Toyota Prius and the official hashtag is #GoPriusGo

Designed and engineered with an edge. And when four bumbling buddies choose the all-new Prius as their getaway car, they discover that it’s much more than just a comfortable ride wired with innovative safety technology — its power and performance are enough to turn any drive into an event worth sharing with the entire world.

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To catch the all-new Prius, you need to be clever

9.8

I like the commercial because it presents the product features in a funny way. Effective and funny.

Memorable9.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0

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