Toyota: HiLux Unbreakable Drivers

In this commercial

In this Toyota’s commercial Saatchi & Saatchi, Sydney, Australia play the old card “Not everyone can own my product”. The good news is that this commercial is funny…

“Not everyone can own a Toyota Hilux – the unbreakable Hilux demands an equally unbreakable driver. Nothing less.
Saatchi & Saatchi, Sydney, Australia”

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Not everyone can own my product

8.0

Create the demand to social status.

Memorable7.5
Effective7.5
Style6.0
Heart or Humor9.5
Execution9.6
Reader Rating: ( 0 vote ) 0

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