Toyota: HiLux Unbreakable Drivers
In this commercial
In this Toyota’s commercial Saatchi & Saatchi, Sydney, Australia play the old card “Not everyone can own my product”. The good news is that this commercial is funny…
“Not everyone can own a Toyota Hilux – the unbreakable Hilux demands an equally unbreakable driver. Nothing less.
Saatchi & Saatchi, Sydney, Australia”
Not everyone can own my product
Create the demand to social status.