T-Mobile: Unlimited Moves with Justin Bieber

T-Mobile aired a 2017 Super Bowl ad called Unlimited Moves starring Justin Bieber and featuring superstar touchdown dancers, Rob Gronkowski and Terrell Owens.

There is also an incentive of this commercial: “Show your best touchdown dance using #UnlimitedMoves and you could be retweeted by Justin Bieber.”

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Your best touchdown dance

8.8

The campaign has a good use of the key opinion leader like Justin Bieber.

Memorable8.0
Effective9.0
Style9.0
Heart or Humor8.0
Execution10.0

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