Stella Artois: The History of Sebastian Artois

The History of Sebastian Artois is the opening commercial of the new Stella Artois’s “Be Legacy” campaign. The advert was created by advertising agency Mother and tell the story of Sébastien Artois, its founder. The tagline is “What do you want to be remembered for?” and the official hashtag is #BeLegacy.

The spot was directed by François Rousselet and produced by RIFF RAFF Films.

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Be Legacy

9.4

The ad is well-done, but I feel that it is missing the feeling of the old Stella Artois commercials.

Memorable9.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution10.0

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