PlayStation: PlayStation Vue – Escape
Featuring John F. Beach and Russell Duncan and created by advertising agency MOFILM, “Escape” is the new PlayStation commercial. The advert promotes PlayStation Vue.
PlayStatio Vue is a TV service that streams live TV, movies, and sports on a variety of your favorite devices without a cable or satellite subscription. Users can also access PlayStation Vue through PS4, PS3, Amazon Fire TV, and Fire TV Stick, as well as iPad and iPhone through the PlayStation Vue mobile app. Google Chromecast is also supported via compatible iOS devices.
The tagline is “Game the System.”
The ad let me think that with the PlayStation Vue I’ll be able to watch TV outside my home, but in reality I check the FAQ page: “You cannot physically take your PS4™ or PS3™ console or other TV-connected devices outside your home, nor can you sign in to or access the service on someone else’s device outside of your home. By ignoring the “In-Home” rules above, PlayStation Vue will be unavailable, and you may be blocked from service. You can access select channels on PlayStation Vue Mobile outside the home.”
Game the System
The advertisement induce a false idea about the product benefits.