Specialized Bicycles: Peter Sagan vs. Grandma Joan

Specialized Bicycles unveiled a new TV commercial featuring Peter Sagan the three-time World Champion, Paris-Roubaix winner. He competes with Grandma Joan: two knee replacements, pacemaker … and a Specialized Turbo e-bike. Sorry, Peter—the odds aren’t looking good.
The film opens with spectacular coastline in the city of San Francisco and it was created by the advertising agency Goodby Silverstein & Partners.

Good

8.8

Effective.

Memorable8.0
Effective10.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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