Specialized Bicycles: Peter Sagan vs. Grandma Joan
Specialized Bicycles unveiled a new TV commercial featuring Peter Sagan the three-time World Champion, Paris-Roubaix winner. He competes with Grandma Joan: two knee replacements, pacemaker … and a Specialized Turbo e-bike. Sorry, Peter—the odds aren’t looking good.
The film opens with spectacular coastline in the city of San Francisco and it was created by the advertising agency Goodby Silverstein & Partners.