Skittles: Witch

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Skittles unveiled its first Halloween spot in over five years featuring Matty Cardarople (known to the public from Stranger Things Season 3 and Netflix’s A Series of Unfortunate Events). The funny commercial was created by the advertising agency DDB Chicago and directed by Bjorn Ruhmann through Smuggler.
As the spot features a very annoyed witch, the tagline becomes “Annoy the rainbow. Taste the rainbow.” and the message is “Beware of witches who promise a lifetime supply of free Skittles, but also beware of teens that agree to such terms with little or no forethought.”

The spot is not the funniest one, but it managed to make me smile. Also, the product is visible for almost the entire duration of the spot.

Credits
Agency DDB Chicago
Production Smuggler
Director Bjorn Ruhmann
Telecine – The Mill

Beware of witches

8.4

A good Halloween commercial.

Memorable8.0
Effective9.0
Style9.0
Heart or Humor7.0
Execution9.0
Reader Rating: ( 1 vote ) 9.6

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