TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
PUMA unveiled a new commercial named “Propah Lady Takes Over.” The message is: “We’re living in the post empowered world and there’s no one way to be a lady. Join the tribe that does what they want and changes the world around them.
No matter who you are, you’re a part of this brigade. So let’s say it together, loud and proud – I’m a #PropahLady
Join the celebration of being boss ladies with Sara Ali Khan (an Indian actress who works in Hindi films. A member of the Pataudi family, she is the daughter of actors Amrita Singh and Saif Ali Khan and the paternal granddaughter of Mansoor Ali Khan Pataudi and Sharmila Tagore), Mary Kom (an Indian Olympic boxer. She is the only woman to become World Amateur Boxing champion for a record six times), Anjali Lama (a 34-year-old Nepali transgender model who walked multiple ramps at the Lakmé Fashion Week) and Dutee Chand (an Indian professional sprinter and current national champion in the women’s 100 metres event. She is the third Indian woman to ever qualify for the Women’s 100 meters event at the Summer Olympic Games. ) as they show us their Propah self.”
Credits:
Director: Reema Sengupta
Producer: Kunal Punjabi
Agency: Digitas
Cinematographer: Vikash Nowlakha
Editor: Akshay Mehta
Music & Sound: Tejas Nair
Vocals: Nicole Madi
Design & Animation: Improper.tv – Mehr Chatterjee & Aditya Dutta
The viewers’ reactions were positive.
