TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
PicWicToys Christmas advert 2021 is about a crazy Christmas race in a toys store. The commercial was created by the advertising agency Steve, France, and directed by Blacktool.
Credits
Advertising Agency: Steve, France
Co-CEO: Grégoire Soufflet
Co-CEO and Chief Creative Officer: Guillaume Lartigue
Creative Director: Edouard Dorbais
Copywriter: Aymeric Druaux
Art Director: Isaora Le Jeannic
Strategic Director: Laure Lagarde
Group Account Director: Diane De Plas
Project Manager: Morgane Schafer
Project Manager: Laureline Levy
Head of TV prod: Dorian Salort
Production: Blacktool
Director: Blacktool
Producer: Elodie Andurand
Post-produce: Françoise Hernandez
Post-Production: Blacktool
Post-Production SFX: Machine Molle
Sound Production: Tranquille Le Chat
Sound Producer: Laurent d’Herbécourt
