Pepsi: The Encounter featuring William H. Macy

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Interesting

Pepsi unveiled its new commercial named “The Encounter.” Pepsi’s cinematic commercial is a sci-fi parody.

The Pepsi advert features William H. Macy, the well-known actor (Frank Gallagher) from Shameless (2011) and Fargo (1996).

The advert was created by creative agency Goodby, Silverstein & Partners and produced by MJZ. The song was created for this commercial.

I was expecting more humor from a character like Frank Gallagher.

The film was directed by Henry Hobson.

Credits:

Agency: Goodby Silverstein & Partners
Starring: William H. Macy
Director: Henry Hobson
Chief Creative Officer: Margaret Johnson
Creative Director: Roger Baran
Copywriter: Colin Nissan
Art Director: Sean Farrell
Group Account Director: Meredith Williams
Account Director: Kiki Veralrud
Account Manager: Ashley Wurzel
Production Company: MJZ
DoP: Steve Annis
Editorial: HutchCo Technologies
Editor: Jim Hutchins
Online & FX: The Mill
Telecine: Company 3
Colorist: Tom Poole
SFX: Barking Owl
Sound Design: Morgan Johnson
Mix: Lime Studios
Sound Engineer: Rohan Young, Joel Waters
Music Composition: Human Worldwide

You can see below the Behind-The-Scenes film.

Aliens love Pepsi

8.0

I was expecting more humor from a character like Frank Gallagher.

Memorable8.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution9.0
Reader Rating: ( 1 vote ) 10

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