Directed by Yann Demange, The new Nike’s commercial features NFL players Peyton Manning, Steve Young, Colin Kaepernick, Melvin Gordon, DeMarcus Ware. The advert was created by advertising agency Wieden + Kennedy, Portland and it was produced by Stink.
This commercial introduces Nike’s new tagline: The Future is Fast.
The song of Nike’s commercials is Hold On, I’m Comin’ (March 1966) by soul duo Sam and Dave, written by Isaac Hayes and David Porter. The album reached number one on the Billboard Black Albums chart and number 45 on the Billboard 200 and the title track peaked at number one on the Billboard Hot Black Singles chart, and at number 21 on the Billboard Hot 100.
However, the advert’s soundtrack is a remix and it was produced specifically for the commercial.
Hold On I’m Comin’ by Sam and Dave Lyrics
Don’t you ever feel sad
Lean on me when times are bad
When the day comes and you’re down
In a river of trouble and about to drownJust hold on, I’m comin’
Hold on, I’m comin’I’m goin’ my way, your lover
If you get cold, I will be your cover
Don’t have to worry ’cause I’m here
No need to suffer baby, ’cause I’m here‘Cause hold on, I’m comin’
Hold on, I’m comin’
Hold on, I’m comin’
Hold on, I’m comin’Reach out to me for satisfaction
Call my name now for quick reactionNow don’t you ever feel sad
Lean on me when the times are bad
When the day comes and you’re down, baby
In a river of trouble and about to drownJust hold on, I’m comin’
Hold on, I’m comin’Just hold on, I’m comin’
Hold on, I’m comin’Just hold on, I’m comin’
Hold on, I’m comin’
