Nike: Dream Crazy – Colin Kaepernick narrates this commercial

In this commercial

The new epic TV commercial unveiled by Nike is named "Dream Crazy," and it created by the advertising agency Wieden + Kennedy. The tagline is "Don’t ask if your dreams are crazy. Ask if they’re crazy enough." As Colin Kaepernick narrates this Nike commercial, the film is polarizing: some consumers calling for a boycott of the brand, others championed the advert. Some viewers think this ad is just political spin. "Along with inspirational pros — LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge — in this film, you’ll meet incredible athletes: 29-year-old basketball phenom and wheelchair athlete Megan Blunk,…

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Controversial

The new epic TV commercial unveiled by Nike is named “Dream Crazy,” and it created by the advertising agency Wieden + Kennedy. The tagline is “Don’t ask if your dreams are crazy. Ask if they’re crazy enough.”

As Colin Kaepernick narrates this Nike commercial, the film is polarizing: some consumers calling for a boycott of the brand, others championed the advert. Some viewers think this ad is just political spin.

“Along with inspirational pros — LeBron James, Serena Williams, Odell Beckham Jr., Eliud Kipchoge — in this film, you’ll meet incredible athletes: 29-year-old basketball phenom and wheelchair athlete Megan Blunk, who took gold in Rio in 2016; Isaiah Bird, who was born without legs, and at 10 years old has become the one to beat on his wrestling team; Charlie Jabaley — an Ironman who made over his life by dropping 120 pounds, going vegan, and in the process, reversed the growth of a life-long brain tumor; and Michigander Alicia Woollcott, who simultaneously played linebacker and was named homecoming queen during her high school senior season.

Additional appearances are made by emerging professional athletes and world champions alike: Canadian soccer star Alphonso Davies; Hawaiian big wave surfer Kai Lenny; American skateboarders Lacey Baker and Nyjah Huston; German champion boxer Zeina Nassar; and U.S. Soccer’s Women’s National Team.

Narrated by Colin Kaepernick, “Dream Crazy” provides encouragement to everyone who has crazy dreams and goals that may seem unsurmountable.”

Controversial

8.4

Good execution, but too controversial to be a good ad for a brand.

Memorable9.0
Effective6.0
Style8.0
Heart or Humor9.0
Execution10.0
Reader Rating: ( 1 vote ) 4

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