National Alliance on Mental Illness: Naughty and Nice lists

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Emotional

Wieden + Kennedy New York, HBO, O Positive, Arcade create this moving commercial for National Alliance on Mental Illness. The message is “This holiday season, for the first time in 1,000 years, Santa is focusing on signs, not labels. 50% of mental health conditions begin by age 14 – that’s why this year, Santa is delivering a reminder to pay attention to children’s mental health and look out for warning signs.”

The film was directed by David Shane.

Look for signs, not labels.

9.4

Stunning performance

Memorable8.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 2 votes ) 8.5

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