TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Michelob ULTRA Super Bowl commercials 2022 are three:
- Superior Bowl
- Caddy
- Golden
The :60 spot titled “Superior Bowl” – sets the tone at a vintage bowling alley where sports champions are seen throwing strikes with a side of the shade. Peyton Manning, Alex Morgan, Jimmy Butler, Nneka Ogwumike, and Brooks Koepka take to the lanes as actor Steve Buscemi is seen preparing a few cold ones. And just when you think there couldn’t be any more legendary athletes featured in one spot, Serena Williams enters the scene to prove she will leave no pin standing.
The :30 spot titled “Caddy” – opens with Brooks Koepka, professional golfer and four-time Major Champion, as he surveys the bar options the same way he’d read a putt, before confidently selecting an ice-cold Michelob ULTRA Organic Seltzer.
The global superstar Becky G. goes for the gold in a :30 spot called “Golden,” which will be airing in select markets including Houston, Dallas and Miami. The award-winning international singer says Michelob ULTRA Pure Gold, the first nationally distributed organic lager, is all the gold she needs.
“Michelob ULTRA believes that enjoying the ride along the way is not a distraction but in fact an essential part of life” said Ricardo Marques, Vice President of Marketing, Michelob ULTRA. “That’s why with our “Superior Bowl” campaign we are once again highlighting the fun and joyful side of some of the world’s greatest athletes and entertainers, while also delivering on our commitment to gender equality in sports.”
This year, it’s not just about the joy that Michelob ULTRA’s Super Bowl ads evoke, the :60 spot stands out because it stands for something: gender equality in sports. On the heels of Michelob ULTRA’s $100 million commitment to increase the visibility of women in sports, Michelob ULTRA is taking its next step towards gender equality in sports by featuring an equal representation of male and female athletes in this year’s Super Bowl commercial. Further, Michelob ULTRA just signed a five-year partnership agreement with the Women’s Sports Foundation to help fund the travel and training needed for female athletes to compete at an elite level.
