In a star-studded 2025 Super Bowl commercial, Meta showcased its latest innovation—AI-powered smart glasses—through a humorous narrative featuring actors Chris Pratt and Chris Hemsworth, with a cameo by Kris Jenner. The ad, directed by Matthew Vaughn (Nike commercial), centers on an art gallery escapade involving a $6.2 million banana artwork.
A Humorous Take on Art and Technology
The commercial begins with Chris Pratt examining Maurizio Cattelan’s “Comedian,” a banana duct-taped to a wall. Upon discovering Chris Hemsworth eating the banana, Pratt exclaims about its exorbitant value, leading to a comedic quest to find a replacement. Their antics culminate in an encounter with Kris Jenner, who delivers the punchline, “Hey Meta, who eats art?”
Audience Reception and Critique
While the ad featured high-profile celebrities and humor, it received mixed reactions from viewers. Some critics perceived the commercial as an attempt by AI to devalue art, expressing concerns over technology’s role in creative fields. Comments such as “AI IS TRYING TO DEVALUE ART!!! DO NOT LET THEM” and “This is awful, though not as awful as the darkness within Mark Zuckerberg’s soul” reflect the apprehension among certain audience segments.
Strategic Celebrity Collaboration
By enlisting well-known personalities, Meta aimed to capture audience attention and generate buzz around its new product. The playful interaction among the celebrities not only entertains but also subtly highlights the features of Meta’s smart glasses, positioning them as a blend of cutting-edge technology and everyday utility.
Conclusion
Meta’s 2025 Super Bowl commercial garnered attention through its star-studded cast and humorous narrative. However, the mixed audience reception underscores the importance of balancing innovation with sensitivity to public perception, especially when introducing AI-driven products in creative domains.
For those who missed the live broadcast, you can watch the full commercial below:
