TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
Mercedes-Benz unveiled a new TV commercial. Named “Wonderland,” the ad promotes Artificial Intelligence of the new Mercedes-Benz 2020 GLE.
The marketing message is “With unshakable confidence and total comfort, the best-selling Mercedes-Benz GLE begins a whole new chapter. Start your own adventure in the completely reimagined 2020 GLE. With intelligent voice control and an available third row.”
Beautiful by day, the GLE cabin grows even more captivating when night falls. Available 64-color LED ambient lighting lets you create an atmosphere to suit your mood. You can even call up motifs that use multiple hues together or in dynamic sequence.
The Mercedes-Benz User Experience (MBUX) is high tech with a human side. Speak naturally, and it listens, learns, and helps by controlling features or finding destinations. An available Interior Assistant can even respond as you reach or gesture.
Using Artificial Intelligence, MBUX can turn your words into your GLE’s action. Just say “Hey, Mercedes, it’s cold in here” or “I need a coffee,” and MBUX can warm the cabin or set the standard MB Navigation. It even learns your habits, and new phrases.
