Mercedes-Benz: EQ Drive Silent – Celebrate Loud
In this commercial
TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Traumatizing
This commercial seems like a horror movie but it’s just a Mercedes Christmas advert.
The advert promotes Mercedes-Benz EQ.
The marketing message is “This singing family definitely got us in the Christmas spirit. Happy Holidays! #switchtoEQ The new, fully electric EQC from Mercedes-Benz combines “Electric Intelligence” with almost perfect silence and timeless elegance in the spirit of Christmas contemplation. The first fully electric Mercedes-Benz EQC glides almost silently through the white winter landscape. With its unique acoustic comfort and the meticulously insulated interior, the EQC is virtually unaffected by the outside world and even the softest sighs of its passengers. The electric vehicle provides its passengers with the perfect platform for self-sung Christmas songs. Musical families can sing their
Silence
I do not know if the director really wanted to look like a horror movie.