CBO Comeback 40s TVC

McDonald’s – Ghost music

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Excellent

TBWA Belgium creates an interesting commercial for McDonald’s Belgium to announce that the legendary CBO (Chicken Bacon Onion), the most popular burger since it disappeared from the menu, is making a comeback at McDonald’s.

The soundtrack of the McDonald’s commercial is the song Unchained Melody by The Righteous Brothers, the famous music from the movie Ghost (1990) with Patrick Swayze and Demi Moore.

Initially, this burger was part of a temporary offer that expired in May 2019. But since then, fan requests to bring this burger back to the menu have continued to flow. So much so that McDonald’s decided to put it back in its permanent offer. CBO is a delicious burger made with crunchy chicken, crispy bacon, fried onions, fresh iceberg salad, and one-of-a-kind CBO sauce in a bun sprinkled with sesame seeds and bacon.

McDonald's - Ghost music

Music lyrics of the song Unchained melody by The Righteous Brothers

Woah, my love, my darling
I’ve hungered for your touch
A long, lonely time
And time goes by so slowly
And time can do so much
Are you still mine?
I need your love
I need your love
God speed your love to meLonely rivers flow
To the sea, to the sea
To the open arms of the sea, yeah
Lonely rivers sigh
“Wait for me, wait for me”
I’ll be coming home, wait for me Woah, my love, my darling
I’ve hungered, hungered for your touch
A long, lonely time
And time goes by so slowly
And time can do so much
Are you still mine?
I need your love
I need your love
God speed your love to me

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Good

10.0

Excellent music choise.

Memorable10.0
Effective10.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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