Lidl: Too good to be true

TV Commercial Review

Heart or Humor


The advertising agency VMLY&R creates a hilarious campaign for Lidl US with the tagline “Our low-priced groceries will rock your world (and wow your wallet)”. Lidl’s adverts focus on the strikingly affordable prices and human tendency to question anything one has not experienced before.


Agency VMLY&R
Production PICROW
Director Fatal Farm
Chief Creative Officer Debbi Vandeven
Chief Creative Officer John Godsey
Chief Creative Officer Noel Cottrell
Senior Copywriter Garrett Musar
Group Creative Director Derek Anderson
Producer Alejandro Aguiar
Assoc Creative Director Chad Ford
Executive Producer Anthony Ficalora
Executive Producer Dal Wolf
Group Director Client Engagement: Justin Shaw, VMLY&R
Supervisor Client Engagement: Matt Ornduff, VMLY&R
Head of Production: Tyler Smith, VMLY&R
Executive Music Producer: Theresa Nortartomaso, VMLY&R
Senior Broadcast Producer: Rob Loud, VMLY&R
Business Affairs Manager: Lindsay Nettles, VMLY&R
Senior Talent Manager: Michelle Sanchez, VMLY&R
Editorial: Arcade
Editor: Sean Lagrange
Executive Producer: Crissy DeSimone
Producer: Alexa Atkin
Post, VFX, and Finish: 19 Below
Senior Post Producer: Shawn Ketchem
Music: Massive Music
Senior Creative Director: Elijah B Torn
Managing Partner: Keith Haluska
Head of Production: Molly Young
Senior Director | Purchasing: Matthias Kympers, Lidl
Director of Marketing: Stephanie Stanton, Lidl
Senior Marketing Manager: Tracy Scott, Lidl
District Manager: Richard Mcleod, Lidl
Regional Marketing Manager: Arlene Shaffer, Lidl
Marketing Specialist: Yosselyn Martinez, Lidl



Focus on the prices.

Heart or Humor9.0
Reader Rating: ( 0 vote ) 0

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