Men’s grooming brand Manscaped makes a bizarre Super Bowl debut with a 15-second teaser that literally goes down the drain. Titled “The Clump,” the teaser shows a wad of body hair clogging a shower drain – only for the hairy clump to suddenly open its bright blue eyes midway through. It’s a creepy-funny visual that certainly gets attention (if not a few grossed-out chuckles), positioning the campaign’s theme “Mancare Your Everywhere” in the weirdest way possible. Manscaped seems to be implying that shaving is its own pre-game ritual, using oddball humor instead of a straight product pitch. The full Super Bowl spot will air just before kickoff on Feb. 8 and we’ll add it here once it’s out.
We’ll update it with the full commercial as soon as it’s released.
