Magnum: Ad ft. Kylie Minogue and Peggy Gou

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

Magnum releases the new remix of a supercharged and rearranged version of the 2001 classic ‘Can’t Get You Out of My Head’, two decades after the single’s debut. The commercial is directed by Tim Brown.

In a truly collaborative effort, LOLA MullenLowe, GOLIN London, MullenLowe Profero have brought together legendary chart topper Kylie Minogue and South Korean dance music icon Peggy Gou as part of an innovative collaboration with Magnum ice cream.

Advertising Agency: LOLA MullenLowe, Madrid, Spain
Executive Creative Director: Tomás Ostiglia
Managing Director: Tom Elliston
Creative Directors: Kevin Cabuli, Jorge Zacher
Design Team: Yan Graller de Oliveira, Alan Chung
Art Director: Pedro Mezzini
Copywriter: Augusto Callegari
Global Account Director: Oscar Fernandez-Baca
Head of Production: Felipe Calviño
Producer: Marina Saro
Agency PR: Saskia van Liempt, Enrique Caballero
Production Company: 1stAveMachine
Executive Producer: Kerry Smart
Producer: Kirsty Lane
Production Manager: Nisa Kurti
Director: Tim Brown
Co – Director: Maxime Bruneel
Director of Photography: Jonathan Chou
Editors: Hugo Lemant, Jim Wright, Manuel Dondas
Music Partner: Big Sync
Publisher: Warner Music
Digital Transformation Agency: MullenLowe Profero
Global PR Agency: Golin
Executive Director, EVP: Katie-Jo Flynn
Manager: Amy Rees
Senior Associate: Lizzi Shearman
Media Agency: Mindshare

Magnum Ad ft Kylie Minogue and Peggy Gou

Icecream

8.2

Nice cast.

Memorable8.0
Effective7.0
Style9.0
Heart or Humor8.0
Execution9.0
Reader Rating: ( 0 vote ) 0

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