TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
A simple fashion ad
Louis Vuitton has chosen the energetic spirit of Hoyeon to showcase a selection of this Summer’s Twist bag.
Launched in 2015, the Twist has quickly become one of Maison’s most iconic bags thanks to its versatile design and signature LV Twist lock.
South Korean Actress and Louis Vuitton House Ambassador Hoyeon present the season’s Twist bags. A youthful yet timeless design with a fresh and contemporary twist, the bag has quickly become one of the most iconic bags. Highlighting Maison’s heritage, Twist’s name stems from the unique clasp, whose pivoting L and V come together to form a V in reference to the founder’s initials.
The background music of the Louis Vuitton advert is the song ‘Exceeder’ performed by Mason.
Hoyeon is a South Korean model and actress. She began her career as a freelance model in 2010, walking in Seoul Fashion Week shows for two years. In 2013, she competed in the fourth season of Korea’s Next Top Model and placed as a runner-up. She became known for her “fiery” red hair after making her international runway debut during New York Fashion Week. She was a Louis Vuitton exclusive in 2016 and became a global ambassador for the brand in 2021.
