Liquid Death and Garage Beer just dropped the most gloriously unhinged commercial of 2026.
Titled “We Want Your Pee,” the 90-second film stars Jason Kelce (Garage Beer co-owner and former Philadelphia Eagles center) collecting his own urine in a mason jar while calmly explaining that AI data centers waste millions of gallons of water every day. His solution? Your pee. Lots and lots of your pee.
He then walks into a sunlit Philly meadow, clinks jars with Liquid Death’s nipple-eyed mascot Murder Man, and launches into a full-blown “We Are the World”-style anthem:
“We want your pee / Please give us your pee / Let’s pee on computers together / ‘Cause we need lots of pee, endless gallons of pee / Join our important endeavor…”
A growing army of regular people (farmers, firefighters, skaters, retirees, a Juggalo, business types) joins the chorus, all proudly carrying their own containers of varying shades of yellow. An eagle even contributes from the sky. The group eventually drops jars at a post office while a disclaimer runs at the bottom: “The suits want us to tell you to please don’t actually send your pee.”
The Execution
Agency: LD Death Machine (Liquid Death’s in-house creative team)
Director: Will Carsola (with Andy Pearson, VP of Creative)
Shot in a park clearing in Philadelphia.
This is classic Liquid Death DNA: take a real cultural flashpoint (the growing backlash against AI data centers and their massive water consumption), crank the absurdity to 11, and make it impossible to look away. Garage Beer’s irreverent energy fits perfectly. Kelce’s deadpan delivery mixed with his surprisingly committed singing is comedy gold.
They even sold limited-edition “Data Center Coolant Collector” resealable mason jars for $18 (they sold out fast). The product page helpfully notes they also work for drinking actual beverages.
Why It Works
In a year full of safe, focus-grouped celebrity spots, this feels like pure brand identity. Liquid Death and Garage Beer don’t just sell drinks — they sell attitude. By leaning into the one issue that currently unites a huge chunk of Americans (opposition to local data centers), they turn environmental concern into shareable, disgusting, joyful entertainment.
It’s loud, crude, musically catchy, and culturally timed to perfection. Exactly the kind of commercial that belongs on DailyCommercials.
Watch it here:
YouTube – Liquid Death x Garage Beer x Jason Kelce Want Your Pee
DailyCommercials Score: 9.4 / 10
(Points deducted only because we can’t actually mail pee without getting arrested.)
What did you think of Kelce’s singing voice? Drop your thoughts in the comments.
