Lexus (Toyota) unveiled its 2018 Super Bowl Commercial in two version 30-sec and 60-sec (Full Length). The TV commercial was created by the advertising agency Walton Isaacson.
Experience the action-packed full-length version of “Long Live The King,” the thrilling commercial from Lexus and Marvel Studios’ Black Panther featuring the all-new 2018 Lexus LS 500 F SPORT and King T’Challa (a.k.a. Black Panther). With amazing stunts and driving demonstrations, “Long Live The King” shows why the LS 500 is the luxury performance sedan that takes the crown.
The “Black Panther” will run the 30-second commercial in the third quarter.
Nothing new nor creative to partnering with a movie franchise and using this Marvel superhero as brand ambassadors comes with risk as the target audience may be different.
