Liquid Death has once again cannonballed into the deep end with its latest ad campaign, “Kegs For Pregs.” This time, they’ve enlisted Kylie Kelce (known in advertising industry for Dove and Lindt commercials) – podcaster, mother of three (soon to be four), and wife of retired NFL player Jason Kelce—to champion their cause. The result? A commercial that’s as refreshing as, well, a cold can of mountain water.
The ad opens with Kelce at a bar, visibly pregnant and unabashedly chugging cans of Liquid Death. When another patron questions her choice of beverage, Kelce quips, “I’ve had so many of these today. I wish they would make a huge—” Cue the dramatic entrance of a 5-liter Liquid Death mini keg sliding down the bar, accompanied by a catchy jingle: “Kegs for pregs, you’re drinking for two!”
The commercial doesn’t stop there. It features a bouncer checking sonogram images as IDs and pregnant women belly-bumping in celebration. The pièce de résistance? Kelce being pulled over by a police officer, holding a keg, and cheekily declaring, “Why yes, officer, I have been drinking—for two!”
This isn’t Liquid Death’s first foray into provocative advertising. Their previous campaigns have included children engaging in wild antics while consuming their canned water, challenging viewers’ perceptions and sparking conversations. The “Kegs For Pregs” campaign continues this tradition, blending humor with a touch of audacity to make a splash in the crowded beverage market.
For those eager to get their hands on these limited-edition kegs, be prepared for a challenge. Only a few hundred 5-liter kegs are available, priced at $20 each on Liquid Death’s website. Whether you’re expecting or simply thirsty, it’s a novel way to stay hydrated.
In an industry where many brands play it safe, Liquid Death’s collaboration with Kylie Kelce serves as a reminder that sometimes, it’s okay to have a little fun with your marketing—especially when it’s just water.
