Calvin Klein has a storied history of enlisting high-profile figures to embody its minimalist aesthetic, and its latest campaign is no exception. For Spring 2025, the brand has unveiled “Bad Bunny Is Infinite,” featuring none other than the Puerto Rican music sensation himself, Bad Bunny (known in advertising for Constellation Brands, Corona ads) . This collaboration not only underscores Bad Bunny’s meteoric rise in the global entertainment sphere but also highlights Calvin Klein’s commitment to evolving with contemporary cultural icons.
Photographed by Mario Sorrenti in Puerto Rico, the campaign showcases Bad Bunny in the brand’s new Icon Cotton Stretch underwear line. The images are striking in their simplicity, focusing on the artist’s natural charisma and the product’s sleek design. The choice of location adds an authentic touch, rooting the visuals in Bad Bunny’s heritage. A campaign film set to his track “EoO” further amplifies the synergy between the artist’s musical prowess and the brand’s modern appeal.
