James Allen Rings: How Do You Know If A Girl Loves Her Diamond Ring?

This commercial was created by the advertising agency Saatchi & Saatchi, Israel for James Allen Rings. The story around this advert is that the proposal moment is one of the most highly anticipated moments in someone’s life. The question is “How do you know if she truly loves her ring?”. James Allen Rings give us the answer in this funny film.

The tagline is “She will want to show it off to EVERYONE.”

Credits:
Advertising Agency: Saatchi & Saatchi, Israel
Head of Creative: Amir Ariely
Industry Manager: Gil Efrati
Analytical lead: Maya Avni
Production lead: Yafit Lotan
Production Company: Mialma Production House
Director: Yoram Ever-Hadani

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It better be a kick ass ring.

9.0

One of the best ads for diamond rings.

Memorable8.0
Effective9.0
Style10.0
Heart or Humor9.0
Execution9.0

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