TV Commercial Review
Memorable
Effective
Style
Heart or Humor
Execution
Good
The advertising agency Mother London and Pulse Films create this animated advert for IKEA. The IKEA commercial reminds me of the movie WALL-E.
The advert was directed by Ninan Doff and the music is “Keep Movin” by Crosby St Models.
The marketing message of the IKEA advert is “Going to eco-extremes to try and save the planet is a great thing to do, but for the majority of us, it’s not an easy thing to do. If everybody makes a few easy little changes to live more sustainably, it’ll have a far bigger impact. And with our range of affordable, everyday solutions, the power of change is in everybody’s hands. The difference isn’t going to be made with a few grand gestures, it’ll be when we all change a bit for good.”
Credits:
Agency: Mother London
Production: Pulse Films
Director: Ninian Doff
MD/EP: James Sorton
Producer: John Bannister
Production manager: Fatima Zaman
Production designer: David Lee
DOP: Fabien Wagner
VFX/post: nineteentwenty
CD: Bill McNamara
Producer: David Keegan
2D lead: Chrys Aldred
3D lead: Chris King
2D artist: Adam McHale, Claire Larkin, Nicole Palucsis, Joe Holt, Reynold Rodrigues, Leila Wishart
3D artist: Adam White, Ben Revens, Ben Thomas, Eva Bennett, Martin Blunden, Andrew Maccabe, Urte Olsauskaite, Ivan Tomovic, Christopher Holmes, Oliver Atton-Higgins, Elena Schurkus, Alison Stott, Greg Martin
Matte painting: Aurelien Ronceray
Colorist: Kai Van Beers, Duncan Russell @ nineteen twenty
Edit: Stitch Editing
Editor: Leo King
Music supervisor: Nick Nash
Sound: 750mph
Sound designer: Sam Ashwell
