IKEA: Buff bears commercial

The advertising agency Mother creates this IKEA advert named “Every home should be a haven.” Directed by Tom Noakes, the advert features buff bears, but unfortunately, these buff bears are not part of the IKEA UK offer. At least not until now.
The message of the advert is “Everyone deserves a home where they feel safe, happy and ready for anything, and we’re here to make sure nothing gets in the way. Whether that’s work invading the space where you play or everyday stresses and strains. Because no matter who you are or where you live, every home should be a haven.” The campaign hashtag is “#WonderfulEveryday”

The Music of the IKEA buff bears advert is Sampa The Great.