Hyundai: This Is How You Dare

Hyundai unveiled a new commercial that targets millennials and Gen Z. The advert was created by advertising agency B-Reel and directed by Jonathan Graham.
The marketing message is “What does it look like when you don’t settle? When you push past the expected? Introducing the all-new 2021 Elantra. With striking lines and integrated technology that will transform your drive, Elantra invites you to move boldly.”

The advertisement is made for GenZ but does not seem attractive to GenZ at all.

Credits
Client: Hyundai Motor Company (Global)
Agency: B-Reel
Executive Creative Director: Jonathan Graham
Brand Director: Magda Tomaszewski
Director of Production: Myke Gerstein
Senior Producer: Sachin Arora
Senior Creative: Suchi Ahuja
Copywriter: Witt Whitmore
Production Company: Imposter
Director: Sergi Castellà
Director of Photography: Albert Salas
Executive Producer: Avtar Khalsa
Line Producer: Malcolm Wax
Service Company: ArgentinaCine
Editorial: Work Editorial
Editor: Ben Jordan
Assistant Editors: Audrey Weiner, Julian Laing, and Theo Mercado
Producer: Chris Delarenal
Executive Producer: Erica Thompson
VFX: Ambassadors
Producer: Katya Meyer
Senior Flame Artist/VFX Supervisor: Inti Martinez
Music and Sound Design: Q Department
Creative Directors: Zack Rice, Drazen Bosnjak
Sound Designers: Will Rosati, JB Saint-Pol
Producer: Chris Rizzo
Composers: Drazen Bosnjak, Chris Rizzo
Color: The Mill
Colorist: Mikey Rossiter
Color Producer: Evan Bauer
Color Assist: Andrew Ceen
Color Coordinator: Lucy Gatanis
Sound Mix: Digital Arts
Mixer: Josh Heilbronner
Senior Producer: Lauren Boyle