Hyundai Super Bowl 2022 ads ft Jason Bateman

In this commercial

TV Commercial Review

Memorable
Effective
Style
Heart or Humor
Execution

Good

The 60-second Hyundai Super Bowl commercial titled, “History of Evolution,” finds Jason Bateman in different historical eras explaining how initial inventions got better over time. The ad showcases how the IONIQ 5 represents the advancement of the electric vehicle comparing it to the evolution of human language, navigation, phones, and televisions.

The second spot, “Campsite,” is a 30-second ad that highlights IONIQ 5’s vehicle-to-load function that can power equipment to make camping much more comfortable.

The new spots were directed by well-known commercial director Jim Jenkins, who previously directed Hyundai Super Bowl spots, including “Elevator” in 2019 that also starred Jason Bateman.

The IONIQ 5 marketing campaign was developed in collaboration with Hyundai’s agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

“IONIQ 5 is the ultimate proof point of Hyundai’s evolving journey to deliver innovative, zero-emission electric vehicles,” said Angela Zepeda, CMO, Hyundai Motor America. “IONIQ 5’s breakthrough design, advanced technology, and more than 300 miles of range represent a significant leap in what it means to drive an electric vehicle. We used humor in this attention-grabbing campaign to compare the IONIQ 5 to other advancements humans have made.”

Hyundai Super Bowl 2022 ads
The campaign’s theme, “Your journey at its most evolved,” comes to life in two new commercials starring Jason Bateman.

Evolution

9.6

A great commercial

Memorable9.0
Effective9.0
Style10.0
Heart or Humor10.0
Execution10.0
Reader Rating: ( 0 vote ) 0

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