H&M: The Summer Shop 2017

In this commercial

H&M unveiled its Summer campaign. The 60 seconds TV commercial features several models lounge about on a sunny rock. The music in the H&M TV commercial is the 1968 hit Summer Wine by Lee Hazlewood (performed by Nancy Sinatra and Lee himself). The marketing story is “This year’s summer fashion campaign captures the spirit of wanderlust and sun-drenched, carefree days. Be inspired and discover the hot new collection in stores and at hm.com.”

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Summer Wine

7.6

Poor executed.

Memorable7.0
Effective8.0
Style8.0
Heart or Humor7.0
Execution8.0

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